ENVOY ANSWERS THE CALL FOR PHONEFREE
By Adnews Staff
Hampel/Stefanides of New York, part of the Toronto-based Envoy Communications Group, has been awarded the $3.5 million (CAN) North American advertising account of the Internet telephone company PhoneFree, based in New York. Hampel/Stefanides will use off-line media to promote PhoneFree's service that allows callers to communicate by voice through the Internet. The campaign is scheduled to launch in September using radio and targeted college promotions in New York, San Fransico, Seattle, Boston and Austin, Texas. Hampel/Stefanides was acquired by Envoy in 1998. In addition to Hampel/Stefanides, Envoy also owns The Communiqué Group of Toronto, Devlin Digital, FUSIONcreative and the Watt Design Group.
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