MANIFEST DEVELOPING GLOBAL PLAN FOR ERICSSON
By Adnews Staff
Toronto-based Manifest Communications has been awarded a public relations contract with Telefonaktiebolaget LM Ericsson of Sweden. Manifest won the account following a competition involving an unconfirmed number of American and Canadian agencies. Manifest's Social Marketing for Business division will research and develop recommendations for a global corporate citizenship plan. The plan will then be used to guide the telecommunications company's citizenship activities worldwide. Manifest's division will work with Ericsson's Corporate Citizenship and Sponsorship group in developing the plan. Ericsson is a telecommunications, data communications, mobile phone company, operating in 140 countries.
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