ZELLERS AT YOUR REQUEST
By Adnews Staff
Zellers Inc. of Brampton, Ontario has launched its new fashion line at the request of its customers. The new line is "urban-inspired street wear" for teens and includes a separate "street-chic" line for children aged 7-14 years. For Fall 1999, the retailer's Request collection will include men and women's wear, accessories, jewelry, watches, outerwear, sleep wear, footwear and boys and girls wear. Current styles included in the new fashion line are cargo pants and drawstring tops, that according to the retailer, are what "club kids and school kids", its primary target market, are looking for. To support the launch of the new Request line into the more than 320 Zellers stores across Canada, billboard advertising and television commercial spots are being used. In addition, Zellers is also running a free CD promotion that gives each customer who makes a $30 Request purchase, a free "All Request CD". The promotion is running August 18 to September 5 and was created in conjunction with Sony Music. Advertising for the launch of Request was done by Zig Inc. of Toronto. PR for Zellers is handled by hoffman + company inc. also of Toronto.