GINGKO GROUP STARTING THE DAY OUT WITH KELLOGG'S
By Adnews Staff
The Gingko Group Ltd. of Toronto has been appointed the new promotion agency-of-record for Kellogg Canada Inc. of Toronto. The appointment includes the promotion responsibilities for all of Kellogg Canada's brands and is effective for the promotional year 2000. The appointment follows an external promotions agency review involving a competition with an unconfirmed number of agencies. In Canada, Kellogg's manufactures grain-based, ready to eat cereals, cereal bars, toaster pastries and frozen waffles. "This appointment continues to reinforce Kellogg Canada's commitment to form strategic partnerships with world-class consumer communications tools and systems," Philip Donne, president of Kellogg Canada Inc., said in a release.
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