WENDY'S LAUNCHING NEW SPECIALTY SANDWICH
By Adnews Staff
Wendy's International of Dublin, Ohio is introducing a new French Onion Chicken Grill sandwich to its menu for a limited time. The introduction of the specialty sandwich is being supported with two 30-second television commercials created by Bates USA of New York. The commercials are in French and feature English sub-titles. The setting is a movie theatre and Wendy's Dave Thomas is watching a man on screen profess his love for Wendy the sandwich. The sandwich features a grilled chicken breast topped with onions, bacon, Mozzarella cheese and a French Onion sauce. Denny Lynch, vice president communications, Wendy's International, told Adnews the specialty sandwich would be available in Canadian restaurants as well. Advertising for Wendy's in Canada is handled by Bates Canada of Toronto.