TICO HIRES AD AND PR AGENCIES
By Adnews Staff
Mississauga, Ontario-based TICO The Travel Industry Council of Ontario has announced its new advertising agency-of-record and public relations consultants of record. The Larter Group of Aurora, Ontario has been hired to handle advertising creative and The Communications Group Inc. of Toronto will be handling TICO's public relations. The Council administers the Ontario Travel Industry Compensation Fund. A branding and consumer awareness campaign is scheduled to launch during the third quarter of 1999. Its goal will be to communicate the benefits of traveling through TICO's member agencies. "As a brand, TICO, through its member agencies, will become synonymous with consumer protection. The advertising and PR program will advise the public that non-TICO travel companies, such as on line and out-of-province organizations do not offer such protection," said TICO president and CEO, Michael Pepper. The budget for the campaign, which will run across Ontario, is $250,000. Advertising creative will include: radio and newspaper, also the TICO brand will be added to decals and posters which will be given to Ontario member agencies.