ADVANTEX LINKS CIBC VISA USERS TO E-COMMERCE RETAILERS
By Adnews Staff
Advantex Marketing International of Toronto is offering Aeroplan miles online after announcing the creation of an Internet shopping portal. The CIBC Advantex Shopping Portal will link CIBC Aerogold VISA cardholders with major e-commerce retailers and all purchases made by members while shopping online, will earn them double Aeroplan miles. To support the announcement, a direct mail and print advertising campaign will be used. Inserts introducing and promoting the new portal will be included in monthly CIBC Aerogold VISA statements, as well as print advertisements and some online banner advertising although the media plan was not confirmed at press time. Advantex plans to launch the portal prior to the holiday shopping season. According to Randall Munger, chairman and CEO of Advantex, e-commerce is a natural extension of the CIBC Aerogold Advantex Benefit program which includes over 400 participating merchants. Advantex plans to earn income from marketing fees and banner advertising.