WASSERMAN AND PARTNERS CATCHING A WAVE
By Adnews Staff
Wasserman and Partners of Vancouver hopes to surf on a new marketing wave with the creation of a new company called Wave Three Relationship Marketing. Heading up Wave Three is Priscilla Ma, who was previously with McCann-Erickson World Group. The new company will specialize in database-centred marketing. It will operate independently from Wasserman, offering services to its own clients as well as those of its parent company. "Wave Three is the next step in the evolution of marketing," said Ma. "Wave one was mass marketing, wave two was micro or niche marketing and wave three is one-to-one, relationship-building marketing." Wave Three will be based in Vancouver.
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