FUJIFILM AND SEA & SKI CAPTURE SUMMER FUN IN NEW CROSS PROMOTION
By Adnews Staff
Fuji Photo Film Canada of Mississauga, Ontario and Sea & Ski of Toronto are teaming up for a new summer promotion targeting young adults with active outdoor lifestyles. The promotion, which began in mid-June and runs until Labor Day, gives purchasers of a QuickSnap Super 800 camera bonus Sea & Ski products. Inside specially-marked QuickSnap single-use cameras, consumers will find a tube of Aloe Vera lip balm and a packet of 30 SPF sunblock. The summer promotion is being supported with standing and counter displays as well as point-of-sale materials in major retailers across Canada. The creative design and copy for the point-of-sale materials was done by Doner Canada of Toronto. The promotion was developed by Fujifilm and Sea & Ski in cooperation with Square Peg Inc., a promotional agency based in Toronto. In addition, the promotion is being supported with a "Snap & Win" contest in Blacks and Astral Photo stores for a chance to win a 1999 Sea-Doo watercraft. Also, a 30-foot climbing wall called Mt. Fuji will be set up at outdoor events throughout British Columbia and southern Ontario. PR for Fuji Film Canada is handled by APEX Public Relations of Toronto.