MEDIACOM TAKING TRANSIT IN TROIS-RIVIERES
By Adnews Staff
Mediacom Inc. of Toronto on the bus again. Just one week after the company announced a ten year agreement to handle The City of Sarnia transit advertising account, Mediacom is getting ready to start a 15-year agreement for transit shelter advertising for La Corporation Intermunicipale de Transport des Forges in the areas of Trois-Rivieres, Trois-Rivieres West and Cap-de-la-Madeleine. Mediacom will build 30 new transit shelters with advertising faces by 2000, for a total of 60 display faces. The Trois-Rivieres win gives Mediacom a 70 percent share of transit advertising in the province of Quebec including markets in Montreal, Quebec, Sherbrooke, Hull and Chicoutimi-Jonquiere. Mediacom is a wholly-owned subsidiary of Outdoor Systems Inc. of Phoenix, Arizona, an out-of-home media company.