MAVERICK LANDS TEKTRONIX
By Adnews Staff
Maverick Public Relations of Toronto is up and running with a new account. The agency, founded just six weeks ago by Julie Rusciolelli, has recently won the business of Tektronix Canada Inc. Rusciolelli was previously vice-president and director of Cohn & Wolfe's technology practice before leaving that position to start her own agency. Maverick was named public relations agency-of-record for Tektronix Canada's color printing and imaging division after a competition involving three unnamed agencies. The incumbent on the account was Strategic Ampersand of Toronto. The Tektronix account is one of the first clients to join Maverick's IT client roster.
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