BLOCKBUSTER INTRODUCES REWARDS PROGRAM
By Adnews Staff
Blockbuster Canada Company of Toronto has introduced a rewarding new program for its members. The Blockbuster Rewards program is designed to reward members for their business and allow them to earn free movie rentals. The new loyalty program debuted at Blockbuster stores across Canada on July 5. To support the launch of the program, a national radio campaign, handled by Bensimon Byrne DMB&B of Toronto, will begin in August. Full-page print ads in Tribute magazine and in-store point-of-purchase materials, created in-house by Blockbuster, will also support the program. Features of the Blockbuster Rewards program include: one free movie or game rental for a customer renting five new release movies or games in a month, one free Blockbuster Favorites rental every month, the ability to reserve movies and games, plus additional third-party special offers to be announced through a newsletter. Blockbuster is a national video chain with over 350 locations in Canada. Blockbuster Inc. is a unit of Viacom Inc., an entertainment and publishing company.