TROPICANA LOOKING FOR TROPICS MASTERPIECES
By Adnews Staff
Tropicana Products Ltd. of Mississauga, Ontario is calling out to budding Picassos to participate in its second annual "Tropicana Tropics Fridge Masterpiece Contest". The summer-long contest asks children to create a masterpiece based on this year's theme of "discovery" as well as incorporating the idea of the tropics. All submissions will be entered in a draw to win a family vacation to Florida. Twenty secondary prize packs containing Fuji products and Tropicana Tropics juice coupons will also be awarded.
In addition to the creative contest, Tropicana is launching a "Discover the Taste of the Tropics" instant win sweepstakes. Gamecards are included on specially marked Tropicana cartons. The instant win contest is being supported with point-of-sale materials, in-store events and a direct mail campaign by Otis Sauter & Partners of Toronto. The grand prize is a trip to the Cayman Islands. Tropicana Products Ltd. offers a full range of chilled juices. PR for Tropicana is handled by Strategic Objectives of Toronto.