ROYAL BANK AND SFNB CHARGE IT WITH MCGILL ALUMNI VISA
By Adnews Staff
Royal Bank of Canada and SFNB Securities First Network Bank of Atlanta, Georgia are introducing the McGill University VISA card to alumni of that school in Canada and the United States. To promote the cross-border card, a direct mail campaign was launched, targeting McGill University alumni in both Canada and the United States. The direct mail piece was created by Creative Solutions International of Toronto. The card design, which features a photo of the McGill University Arts Building, and all promotional materials were created by The DGD Group of Toronto. Royal Bank will issue the McGill University VISA in Canada, while SFNB will issue the American version. Features of the VISA Classic card include competitive interest rates, worldwide cash access through Royal Bank and the Plus network of automated banking machines, convenience cheques and emergency card replacement. Also available is the McGill Visa Gold, which features purchase security insurance, extended warranty insurance, travel insurance and auto rental insurance. McGill University, located in Montreal, has more than 165,000 alumni members who live and work in 155 countries. SFNB is a member of Royal Bank Financial Group.