HARVEY'S GEARING UP FOR SUMMER OF LOVE CAMPAIGN
By Adnews Staff
Harvey's of Mississauga, Ontario is celebrating the 20th anniversary of Woodstock with a new summer of love campaign that is inviting customers to Veg Out! The restaurant chain is introducing its newest menu item, a Veggieburger, nation wide and promoting it through in-restaurant "Veg Out" posters and point-of-sale materials. In addition, a "Summer of Love" radio campaign will air nationally throughout the summer months. Harvey's Veggieburger is a seasoned patty that contains soy protein available at the more than 300 Harvey's restaurants across the country. Harvey's is owned and operated by the Cara Restaurant Group. Advertising for Harvey's is done by Ambrose Carr Linton Carroll of Toronto. PR for Cara is handled by Strategic Objectives of Toronto.