LABATT LAUNCHING DOUBLE BLUE SUMMER RATE
Labatt Breweries of Toronto is offering a cool solution to those hot and hazy days of summer. The brewery is dropping the regular price of a 24 bottle case of Labatt Double Blue, which contains 12 Blue and 12 Blue Light, by $4. To support the special summer rate, in effect from July 5 to July 18 at Beer stores across Ontario, television and radio advertising will be used. Labatt Breweries Ontario is a division of Labatt Breweries of Canada and was founded in London, Ontario in 1847. Advertising for Labatt Blue is done by Ammirati Puris/Lintas of Toronto.