APEX ADVANCING TECHNOLOGY DIVISION
By Adnews Staff
APEX Public Relations of Toronto has expanded its advanced technology division with the announcement of two new account wins. Adobe Systems Inc. and Rare Medium Canada, both of Toronto, have named APEX its Canadian public relations agency-of-record. Adobe and Rare Medium join Netscape Canada and Fuji Photo Film as APEX's advanced technology clientele. Both accounts were awarded to APEX following competitions with unnamed agencies. APEX will be responsible for media relations, product launches, special events, issues management and corporate announcements on a national scale. APEX will begin working with Adobe on two new product launches and with Rare Medium on raising awareness of its services. APEX Public Relations was founded in September 1998.