INVESTORS GROUP ANNOUNCES TEAM INVESTORS
By Adnews Staff
Following a competition of four unnamed competitors, Investors Group Inc. of Winnipeg has announced the three Canadian advertising agencies that will lead the company's advertising strategy into the new century. McKim Communications Ltd. of Winnipeg, Lanyon Phillips Communications Inc. of Vancouver and the Montreal and Toronto office's of Bos have come together to form Team Investors. The team of three agencies was awarded the account because of the strength of its combined talent, including their ability to build a corporate brand and their strong grasp of regional marketing differences. Although the financial services company would not reveal its advertising plans, Allan Hiebert of the media relations department of Investors Group, told Adnews that the new advertising strategy would be launched through both a national and regional approach. Media relations for Investors Group is handled by Relations Publiques Pelican of Montreal and Argyle Rowland Worldwide of Toronto.