WARP 10 TECHNOLOGIES LAUNCHES U.S. COMPETITION
By Adnews Staff
Warp 10 Technologies Inc. of Toronto is teaming up with IBM International Business Machines and is launching an online creative competition in the United States. "The HotMedia Turn Up the Heat" Sweepstakes and Design competition is designed to highlight adsGallery.com as an online showcase of advertising as well as IBM's media toolkit, HotMedia. The event will have its own Web site and will run through September 21, 1999, being supported through promotional programs from sponsors of adsGallery.com, including: DoubleClick, IBM, Macromedia and New Media. The competition is aiming to promote the use of HotMedia as a tool for Web advertising while at the same time driving traffic to both the turnuptheheat.com and adsGallery.com Web sites.