BRANDWORKS TOASTING NEW CLIENT WIN
By Adnews Staff
Toronto-based Brandworks International Inc. has been hard at work since winning its latest account Lakeport Breweries of Hamilton, Ontario. The agency was awarded the account and named Lakeport's agency-of-record, just ten days ago after a competition with two other unnamed agencies. Today it will launch its first campaign for the brewery using radio and outdoor advertising. The campaign was designed to relaunch Lakeport's "Brava" brand, one of six brands the brewery manufacturers. Bill MacDonald, director of new business and strategic planning for Brandworks told Adnews that the agency won the account based on its knowledge of the product and its understanding of the market.
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