ROGERS UNVEILS GIANT BANNER FOR SEE IT FIRST PROGRAM
By Adnews Staff
Rogers Communications Inc., working with FUSIONcreative, both of Toronto, have announced Rogers' new customer ticketing program in a big way. The national communications company unveiled an oversized banner yesterday that measures 60 feet by 20 feet just outside its corporate headquarters in Toronto. The banner was designed to raise awareness and promote the "Rogers Subscribers See It First" program. The program is targeted at all Cantel AT&T and Rogers cable customers, offering priority opportunities to purchase tickets for Broadway performances. Heather Worsnop, manager of sponsorships & promotions at Rogers, told Adnews that the idea for the program grew from Rogers being the official corporate sponsor of the theatrical production of The Lion King. In addition to the banner, Rogers is promoting the program using direct mail pieces created by FUSION and Rossignol of Toronto.