TAKE CARE CAMPAIGN FEATURES CART DRIVERS
By Adnews Staff
Molson Canada of Toronto has included Canadian drivers Greg Moore and Patrick Carpentier in its new Molson Take Care motorsport advertising campaign. The key message in the campaign is: Thank you for taking care and not drinking and driving. "These guys both know what it takes to be a good driver," said brand director of Molson Take Care, Paul Thomson. "They have credibility when it comes to delivering the don't drink and drive message and people pay attention to what they say." The new campaign, created by McLaren McCann of Toronto, was unveiled yesterday. It includes outdoor and radio advertising that is scheduled to run around the Molson Indys in Vancouver and Toronto. Molson Canada launched the Take Care program in 1989 to promote responsible alcohol use by Canadians.