RANSCOMBE GETS HIGH WITH RYE
By Adnews Staff
Alberta Springs Canadian Rye Whiskey, produced by Alberta Distillers Ltd., has kicked-off a new campaign of three 10- and 15-second television commercials which is intended to position the spirit as "the mile high rye." The spots, created by Toronto-based Ranscombe & Co., will run nationally on TSN and during targeted sports programs in Ontario, Manitoba and Saskatchewan. The commercials will be supported by in-store advertising and promotional activities. Alberta Distillers promotes its use of "old-fashioned" batch distilling as well as the flavour-enhancing effects of glacier water and dry mountain air. According to Camille Krupa, eastern Canada marketing manager for the company, "We're very targeted in our communication for Alberta Springs Rye Whiskey and this campaign will help us set the stage for strong growth."