FRANK RUSSELL ENTERING CANADIAN MARKET
By Adnews Staff
Frank Russell Co. of Tacoma, Washington is launching a new print campaign, its first in the Canadian market. The U.S.-based financial investment firm handles the investment strategies of more than 1,500 clients. The campaign, created by Toronto-based Saatchi & Saatchi, is running in major English-language markets using magazine, newspaper, transit shelter and bus poster advertising. The ads use a split page to show the beginning and last stages of wealth building. Using the tagline "See how the other half invests," the campaign attempts to visually communicate the key benefit of working with Russell, said Saatchi & Saatchi creative director Bruce McKay. The copy reads: "The left represents the time in our lives in which most of us are starting out financially. The right is the life and lifestyle we aspire to." Frank Russell has opened a Canadian office based in Toronto.