PALM PUBLICITE LAUNCHES TWO NEW CAMPAIGNS
By Adnews Staff
Palm Publicite Marketing is announcing two new campaigns for its Labatt Breweries and Tourisme Quebec accounts. The Labatt campaign is aiming to convey the new Budweiser R.O.C.K. Attitude in its television commercial. The spot was first broadcast in major French and English Quebec markets on May 10. The 30-second television spot will be supported by a radio campaign that will break in a few weeks.
Palm employees are also at work on a new advertising campaign for Tourisme Quebec. In order to promote the province's recreational assets to its residents, Palm convinced Quebec's regional touring associations to participate in the campaign. Two ads have already been produced for the campaign. The theme is "A vacation in Quebec....just perfect!" A third ad will be produced in the winter. Palm Publicite Marketing is a communication firm based in Montreal.