BCT.TELUS OPERATING UNDER NEW BRAND NAME
By Adnews Staff
BCT.TELUS Communications Inc. has announced the company will operate nationally under the TELUS brand name. The telecommunications company hired identity agency Lippincott & Margulies of New York to search and analyze hundreds of alternative brand names and it determined that TELUS was the best brand name of all those considered. "The decision was based on a number of factors, most importantly recognition of the TELUS name throughout Canada. It is important that our company has a name that is respected and recognized to allow immediate entry into new markets where we intend to offer service. It is also important our brand is strong as competitors prepare to enter our region," BCT.TELUS president and CEO George Petty said in a release. A decision was also made to locate the company's official head office in British Columbia. The company provides a full range of advanced communications services and products connecting Canadians with the world.