MACKINNON CALDERWOOD TRAVELLING BY RV
By Adnews Staff
MacKinnon Calderwood Advertising of Streetsville, Ontario will be travelling via RV after winning the Ontario Recreational Vehicle Dealer's Association account. The association is a provincial organization representing over 185 recreation vehicle businesses in Ontario. The agency won the account after a referral from another client, the British Columbia Recreational Vehicle Dealer's Association. "We made the decision to work with MacKinnon Calderwood Advertising because we needed a full-service agency and one that had a thorough understanding of the RV industry. The agency clearly demonstrated its strength and the benefits to the Ontario RVDA," Ontario RVDA executive director Tim Stover said in a release. MacKinnon will begin work on new creative this summer. The association wants to encourage Ontario families to attend the Hamilton & Toronto RV shows in January and February, 2000. The campaign is scheduled to break in January. MacKinnon is a full service intergrated marketing communications agency with affiliated offices in Montreal, New York and Los Angeles.