MOLSON PREPARING FOR LONG WEEKEND
By Adnews Staff
Molson Breweries of Toronto is celebrating the start of summer with a new promotion in honour of the first long weekend of the season. The brewery is reducing the price of its Molson Mixer cases by $3 from May 17 until May 23. To support the promotion, television, print and radio advertising, running at the same time as the promotion, will be used. Advertising for the promotion was done by Encore Encore Strategic Marketing of Toronto. A Molson Mixer pack contains 24 bottles of beer, consisting of six Molson Canadian, six Molson Export, six Coors Light and six Molson Dry. The promotion, according to Molson president Dave Perkins, is the brewery's way of saying thank you to its beer drinkers and a way to give them something to celebrate along with the first long weekend of the season.