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CAMPAIGN INCREASES TRAVEL TO TURKEY

The Turkish Tourist Office in New York received more than 10,000 calls last April - a record. The organization credits advertising created by D'Arcy, Masius, Benton & Bowles of Toronto for this action. In August, response to advertising was up 25% from the previous year. Since DMB&B took over the account two years ago, the number of U.S. visitors to Turkey has increased more than 15%. DMB&B is a finalist in the London International Advertising Awards with a double-page magazine ad it did for tourism in Turkey.

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