CAMPAIGN INCREASES TRAVEL TO TURKEY
By Adnews Staff
The Turkish Tourist Office in New York received more than 10,000 calls last April - a record. The organization credits advertising created by D'Arcy, Masius, Benton & Bowles of Toronto for this action. In August, response to advertising was up 25% from the previous year. Since DMB&B took over the account two years ago, the number of U.S. visitors to Turkey has increased more than 15%. DMB&B is a finalist in the London International Advertising Awards with a double-page magazine ad it did for tourism in Turkey.
« Back Next »
Comments
blog comments powered by Disqus