CHIEFTAIN PLAYS AROUND WITH PEOPLES' EGOS
By Adnews Staff
Chieftain Products of Toronto has found a new way for adults to get to know each other. The game maker is launching a radio campaign on Oct. 30 to promote its new board game EGO. The spot was created by Berger & Associates of Toronto. In the game, players take turns being the subject while everyone else is an analyst. Three EGO cards are displayed, and players express their opinions of the subject by dialing their "opinionators" to inidcate whether a trait matches the person. The game has been on Canadian store shelves since last month and will hit the U.S. market next year.
« Back Next »
Comments
blog comments powered by Disqus