BLOOR-YORKVILLE TOASTS WINE FESTIVAL
By Adnews Staff
The Bloor-Yorkville Business Improvement Area, Toronto Life Publishing, the Wine Council of Ontario and the Ontario Imported Wine, Spirit, Beer Association have announced Santé: The Bloor-Yorkville Wine Festival, an international wine festival which will take place in Toronto's Bloor-Yorkville area April 22 to 25. To promote the festival, radio and print advertising is being used. Posters and an event guide have also been created to raise awareness of the festival. The radio ads and logo for the event were created by L.A. Ads. All art work was done by Toronto Life. Sponsors of the event include: Chapters Bookstore, CDG Books, CHFI, Hudson's Bay Centre and Microcell Telecommunications Inc. Santé will feature 75 wine and food events including wine tasting, seminars, luncheons, gatherings and a winemakers' and chefs' brunch. PR for the event is being handled by GCI Group Canada of Toronto.