STAR CHOICE OFFERS MONEY BACK GUARANTEE
By Adnews Staff
Star Choice Communications Inc. of Toronto is offering a 30-day money back guarantee on satellite dish purchases, installations and programming. The offer was launched as part of Star Choice's first national brand marketing campaign. "Star Choice's risk free guarantee proves that we stand behind our product 100 per cent," Star Choice, vice president sales and marketing, Bruce Barr said in a release. Star Choice's "It's your television" brand campaign includes national television, print and radio advertising. The print and radio campaigns begin this month and run throughout 1999. The ads focus on Canadians' concerns with television and show how Star Choice answers these concerns. Advertising for Star Choice is done by Leo Burnett of Toronto. PR for Star Choice is handled by Shandwick Canada Inc. of Toronto.