CORRECTION AND UPDATE
By Adnews Staff
LensCrafters' new Maximum View Progressives lenses are eyeglass lenses, not contact lenses as described in the April 7 issue of Adnews. To promote the new lenses 15- and 30-second television commercials as well as direct mail, both created by BBDO of New York, will be used. PR for LensCrafters in Canada is handled by Langdon Starr Ketchum of Toronto.
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