ENBRIDGE ADDS BIG APPLIANCE CENTRE TO ITS RETAIL SERVICES
By Adnews Staff
The Appliance Centre of Toronto, a wholly-owned subsidiary of Enbridge Consumers Gas, is going big box. The retailer of natural gas products is transforming its appliance stores into larger format big box stores featuring brand names such as Maytag, Kitchen-Aid, General Electric, Jenn-Air and Frigidaire. The new stores will feature appliances displayed in home-like environments to show the customer how the product works in a household setting. Promotion of the new stores is being done on a local level by individual stores. Major advertising and promotional campaigns are planned for the Fall. Advertising for Enbridge Consumers Gas is shared by the Toronto offices of TBWA Chiat/Day, designing the creative, and Genesis Media, handling the media buying. PR for the retail business unit of Enbridge Consumers Gas is handled by Strategic Objectives of Toronto.