THE FUTURE IS SO BRIGHT, THEY HAVE TO WEAR SHADES
By Adnews Staff
Optimax Sales and Marketing has announced it is the newest official supplier and licensee of official eyewear products for Canada's Olympic Teams. The Canadian Olympic Association and Optimax announced the four-year agreement at yesterday's launch of Sunna Premium Eyewear. Both the Canadian 2000 Sydney Olympic teams and the Salt Lake City 2002 Winter Olympic teams will be supplied with sunglasses from Opitmax. According to the COA, these products will be distributed nationally and supported with a marketing campaign offering exposure and awareness, but no plans have been confirmed. Concepts Inc. of Toronto is working with Sunna Premium Eyewear to create the company's logo, collateral material and brand identity, as well as the handling of public relations. Sunna, a division of Optimax Sales and Marketing, is a line of sunglasses geared towards the outdoor lifestyle mar