CHAPTERS INTERNET SURFING ALTAVISTA CANADA
By Adnews Staff
Toronto-based Chapters Internet and AltaVista Canada have announced the two companies are now partners. Chapters Internet has become the exclusive bookseller for the Internet search engine. The deal, announced earlier this week, includes banner advertising, prominent placement on AltaVista's shopping area and a search function that will help users find books related to their interests at Chapters' online bookstore. The search feature is available now on the AltaVista Canada search engine at <www.altavistacanada.com>. Targeted intuitive banner ads will begin appearing by the end of April. DoubleClick acts as the authorized international advertising sales agent for the site. Chapters Internet is a division of Chapters Inc. PR for Chapters Internet is handled by High Road Communications of Toronto.