BELAIRDIRECT INTRODUCES A NEW WAY TO SHOP FOR INSURANCE
By Adnews Staff
BELAIRdirect of Montreal is making insurance buying quicker with the company's instantaneous quote and purchase website. With the website, after receiving a quote, consumers have three options for purchasing insurance: the first is to conclude the agreement through the Internet, the second is to request an agent in order to finalize the transaction, and the third is request that an agent contact the consumer at a more convenient time. No matter what choice is made confidentiality and security are guaranteed, says the company. The new service is being promoted as simple, user-friendly and fast. The service was first tested in Ontario last fall. BELAIRdirect introduced the service to Quebec residents yesterday. The introduction of the service is being supported with a radio campaign and Web banner advertising by PNMD Communications Inc. The Ontario campaign, which began last November, is also being continued with additional advertising being done on car-related websites. BBDO Canada worked with BELAIRdirect on the Ontario campaign.