RANSCOMBE & CO. CREATE AD FOR PLUG
By Adnews Staff
Ranscombe & Co. of Toronto has developed a new ad for Federal Mogul of Southfield, Michigan. The trade ad is targeting dealers and mechanics to promote the Champion Truck Spark Plug and features a truck followed by a jet stream flying hundreds of feet over a highway. The tagline reads, "Extreme performance on road and off." Champion's truck plugs are designed for the high heat and stress applications that trucks are known for. The ad will run in April and May in trade publications Jobbers News, SSGM, L'Automobile, Aftermarket Canada, Le Garagiste (May only) and Automotive Parts and Technology (April only).
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