EAST SIDE MARIO'S IS PLAYING BINGO
By Adnews Staff
Customers of East Side Mario's may hear a little screaming going on during dinner while the "East Side Mario's Budda Boom Budda Bingo" contest is running. Across Ontario and in Halifax, the Italian restaurant chain is holding a promotion/contest supported with public relations and advertising. The contest runs from April 5 to May 16. Customers get a card with three bingo games on it. Customers scratch eight of the 20 spaces on the Caller's Card section of the game card. If the eight numbers reveal a straight line, the customer is a winner. To support the promotion four weeks of radio and television advertising will be used. The 30-second television commercial is a fast-paced, colorful montage set to loud music and featuring a cast of characters that including a soccer team, cheerleaders, the Statue of Liberty and East Side Mario's "Vinnie". East Side Mario's is part of the Prime Restaurants Chain in Canada. Prime has a network of over 100 franchised and corporately-owned restaurants. PR for Prime Restaurants is handled by Thornley Fallis Communications of Toronto. Advertising for Prime is done by The Ongoing Partnership Inc. of Toronto.