ADVERTISING AND MEDIA PLANNING MERGE TOGETHER
By Adnews Staff
Havas Advertising of Paris, France is merging its media operations with Spain's leading media group, Media Planning. The newly formed agency resulting from the merger will operate under the Media Planning brand and will rank as the second largest independent media company worldwide. The new agency will be headquartered in Madrid and will work to put itself on an equal footing with other holding companies that already have established branded global media specialists.
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