PLANET SNAK LANDING IN A SUPERMARKET NEAR YOU
By Adnews Staff
Nabisco Ltd. of Toronto has discovered a new planet in the solar system and has identified it as "Planet Snak". The discovery is part of Nabisco's new promotion for its one-stop snacking destination for kids that is being launched nationally in 3,750 locations across Canada. Planet Snak is an in-store display that features a combination of snacks for children under 15 years. The snacks feature Mr. Christie brands including Oreo, Chips Ahoy!, Newtons, Arrowroot, Barnum Animal Crackers, Teddy Grahams, Dad's, Ritz and Pretzels. To advertise the new snacking destination, Nabisco will be promoting Planet Snak with 35 weeks of television spots on YTV, Global and Teletoon. Print ads will also be used in Kidsworld and Pop Magazines. The advertising features a new animated cast of Planet Snak characters including Captain Baker, Doh! and Steve the Robot. The new promotion will also be using in-store advertising, a public relations campaign including media co-promotions and a national in-school education program. Advertising for Nabisco is done by Harrod/Mirlin FCB of Toronto. PR for Nabisco is handled by Strategic Objectives of Toronto.