TOYOTA DEALERS DRIVE FROM SAATCHI & SAATCHI TO GEE, JEFFERY
By Adnews Staff
The Ontario Toyota Dealers Association has driven its advertising account into the parking lot of Toronto-based Gee, Jeffery & Partners. The account was moved from Toyota Canada's agency of record Saatchi & Saatchi of Toronto to Gee Jeffery after an agency review and competition with several unnamed agencies. Alan Gee, chairman and executive creative director of Gee, Jeffery told Adnews that the Dealers Association wanted some freshness for the corporate brand. Saatchi will continue to work on national advertising for the Toyota brand in Canada. Advertising for the Lexus and sport-utility lines will continue to be handled by Toronto-based Dentsu-Cadence.
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