HARRY ROSEN CELEBRATING FRIDAYS IN A CASUAL MANNER
By Adnews Staff
Harry Rosen Inc. of Toronto is marking the 10th anniversary of Casual Fridays in Canada with a national event aimed at offering men a guide to business casual dressing. On Friday March 26th, in Vancouver, Ottawa, Toronto and Calgary, live models will stand in the store's front windows and demonstrate the elements of business casual dressing. Models in the fours cities will also be handing out business casual guides, free of charge. Special business casual window displays will appear in all 18 Harry Rosen stores across Canada on March 26. A print ad, created by Roche, Macaulay & Partners of Toronto, will run in the Globe and Mail and in other local markets across the country, promoting the anniversary. The Spring issue of harry magazine will also be running a guide to casual business dressing. The business casual guide was created by Concert Design Communications Inc. of Toronto.