SEARS INTRODUCES KIDS FUN & FUNKY FURNITURE
By Adnews Staff
Toronto-based Sears Canada is giving children a reason to be sent to their rooms. The retailer has announced the introduction of two new lines of bedroom furniture, "Dancing" and "Winnie the Pooh". The "Dancing" line has curved lines and arms intended to make the pieces look as though they're frozen mid-wiggle. The "Winnie the Pooh" line is a licensed collection that includes a toy box, night stand, mate's bed, bookcase, headboard and five drawer chest with each piece featuring an images of Winnie the Pooh and his friends. The "Dancing" collection is available nationwide through the Sears Spring/Summer catalogue. The "Winnie the Pooh" collection will be introduced as a full page feature in Sears Comfort Book catalogue, available today. Print advertising for Sears is done in-house. Broadcast advertising for Sears is done by Young & Rubicam of Toronto.