MARY KAY GETS A MAKEOVER
By Adnews Staff
Toronto-based Thursby:Lanyon has been named agency-of-record for Mary Kay Cosmetics Ltd. The cosmetics company, based in Mississauga, Ontario, is looking to expand its presence through public relations and marketing and communications in a broader range of media. Thursby won the account, last month, after a review involving several unnamed agencies. Thursby will collaborate on marketing strategy with Mary Kay and develop brand strategic planning and creative. PR will be handled by Thornley Fallis of Toronto, which has been awarded this component of the business in a strategic alliance with Thursby:Lanyon.
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