GENESIS TAKES OFF WITH AIR FRANCE
By Adnews Staff
Toronto-based Genesis Media has been selected to handle the media planning and buying needs in Canada of Air France. The agency won the account last month. Genesis will be working with Mediapolis, to co-ordinate all media activities for Canada. Creative for the account will be done by Amirati Puris/Lintas of Toronto. Air France is an international carrier and a major partner with International Star Alliance. "Our current plans call for a combination of print and broadcast, aimed at measurably increasing their profile and bottom line sales results in major Eastern hubs," Genesis Media group director, Patricia MacGregor, said in a release.
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