ELECTRONIC MEDIA RESEARCH CONFERENCE
By Adnews Staff
The BBM Bureau of Measurement will host a conference in Toronto on Feb. 16 and 17 focusing on electronic media research. Topics to be discussed include a review of online research software, current Canadian Internet trends, why and how to plan your online strategy, the challenges of buying online media, Internet access options, the relevance of radio, radio on the Internet, what agencies and advertisers are looking for in radio research and perspectives on TV fragmentation.
« Back Next »
Comments
blog comments powered by Disqus