ACTIVE LIVING ALLIANCE HANDS ACCOUNT TO CAMPAIGN HOUSE
By Adnews Staff
The Active Living Alliance of Ottawa has decided it needs an ad agency. The charitable organization handed its account to Campaign House Worldwide of Toronto last week after interviewing six other agencies. Campaign House was chosen based on the work the agency has done for other charitable organizations, Campaign House chairman Richard Truman told Adnews yesterday. Until now, the Active Living Alliance used various Ottawa design houses and freelancers to handle its advertising. The Active Living Alliance is the umbrella group for 16 charitable organizations. Its goal is to inform Canadians about the benefits of leading physically active lives. Campaign House will launch its first national campaign for Active Living Alliance by September using all media including print, radio, TV and outdoor.