BELL CANADA LOWERS INTERNATIONAL RATES
By Adnews Staff
Toronto-based Bell Canada is giving discounts on its overseas calls all day, everyday. The telecommunications giant has reduced the cost of overseas calls by up to 38% to 28 countries. The discount is available 24-hours-a-day. For example, calling Italy will cost 40 cents-per-minute, a discount of 30%. Calls to the U.K. have been dropped 21% to 22 cents-a-minute and calls to Hong Kong cost 24 cents, a reduction of 38%. Until now, Bell had regular rates and discount rates for various times during the day. The new long distance rates will be promoted using newspaper and TV ads targeting the ethnic communities. The campaign will be created by Cossette Communication-Marketing of Toronto.
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