HEWLETT PACKARD ROLLS OUT NEW CAMPAIGN
By Adnews Staff
U.S.-based Hewlett-Packard Ltd., is making a big, bold statement with the introduction of its first global brand advertising campaign that will begin next week. HP will advertise its Business PC Organization line of products using a campaign created by Publicis & HalRiney of San Francisco. All of the ads will feature the same theme line: "Engineered on a Human Level." The series of bright, bold print ads will debut first in Canada and the U.S., with a subsequent roll-out in Europe, Asia-Pacific and Latin America beginning next month. The ads will appear in national newspapers, newsmagazines and trade publications.
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